Bob bought Treatment Technology three and a half years ago with four employees and a lot of conviction. What followed were 80-hour weeks, every hat imaginable, and the slow realization that the business he bought to give him more control over his work was consuming all of it. He knew what he wanted to spend his time on. Strategy. Culture. Growth. He just couldn’t get there with everything else in the way.
In this conversation, Bob shares how bringing in a fractional Co-Builder changed that dynamic, what the early work actually looked like, how trust was built over time, and what eventually shifted from blocking and tackling into something much more strategic. He also talks candidly about the broader lesson for small business owners who think fractional leadership is out of reach financially and why he believes that assumption is costing them more than they realize.
If you are an owner who bought or built a business to lead it, not just run it, this one is worth your time.